Martha Jackson

Martha Jackson offers affordable and stylish sterling silver jewellery, featuring a curated selection of rings, earrings, bracelets, and necklaces. Whether you’re drawn to trendsetting designs or timeless classics, the collection includes everything from playful stud earrings and bold hoops to intricate charm bracelets. New arrivals and seasonal trends bring fresh inspiration, while every piece comes with a focus on quality craftsmanship and modern elegance.

Work Summary

🛠️ WordPress & WooCommerce Customisation

Custom Product Features
Added engraving and gift note options to product customisation workflows.
Built SKU and order meta-field management for parent/variation handling.
Developed logic for pricing, variation display, and cross-sell/upsell features in carts.
Search & Filtering Improvements – Enhanced product/category filtering with custom select boxes, price filters, and admin search improvements.
Configured WebP image conversion, caching strategies and browser preload settings for fonts and scripts.
Configured .htaccess for caching, WebP, and performance improvements.

⚡ Frontend Development & UI Enhancements

Responsive/Mobile Optimisation – Implemented mobile-specific CSS modifications to improve usability and user experience across devices.
Custom Styling Work – Created and refined CSS for product pages, banners, checkout, collections, cart, emails, footer/header, and review systems.
Improved UX Elements – Added lazy loading for images, defined image sizes for performance, and optimised icons.
Interactive Search – Integrated search enabling products and articles to appear together dynamically in search results.
Product Reviews & Ratings – Customised frontend review functionality and fixed multiple UI issues, including buttons, styling, and notices.
Form and Checkout Enhancements – Styled newsletter forms, checkout forms, and product customisation flows (e.g. engravement).
Category & Collection Layouts – Implemented sliders, swatches, and filtering controls, including mobile-optimised sort/filter buttons.

📦 Plugin & Third-Party Integrations

SEO Integration – Added breadcrumbs and optimised SEO configurations.
Payment & Checkout – Implemented payment plugins for orders and on-site messaging.
Analytics & Tracking – Integrated various analytics tools for robust marketing tracking.
Email Marketing & CRM – Integrated marketing tools with newsletter/custom signup forms.
Logistics/Feeds – Set up WooCommerce product feed exports and shipping integration.
AJAX & API Integrations – Built an Instagram API wrapper; automated access token refresh; enabled Instagram data syncing.

🐞 Bug Fixes, Maintenance & Support

Provided ongoing monthly support for site queries and bug fixes
Provided quotes for new feature requests
Managed regular WordPress and plugin/theme updates to maintain site security.

🚀 Deployment & Version Control

Integrated deployment automation using Capistrano.
Coordinated multiple hotfix and feature branches.